What is Fjallraven

 

On this day I was invited to the grand opening of the flagship store down in soho. this is a Swedish company that specializes in outdoor equipment—mostly clothing and rucksacks. Fjällräven was founded in 1960 by Åke Nordin.

The Fjällräven Classic concept is to encourage and enable more people to get out and enjoy trekking. It’s not a competition or a race. It’s a chance to socialise with other hikers and enjoy the trek of a lifetime. Thanks for my custom Kanken backpack.

Check out this website.  Fjallraven

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